Received: Sep 11, 2024 / Accepted: Mar 19, 2025 / Published: Mar 31, 2025
Understanding the characteristics and awareness of respondents who participated in this study is critically important for policymakers, researchers, and traders. The study was conducted by interviewing 248 households in 89 villages throughout the Central Highlands. The results showed that males of the households played a large role in responding to outsiders (about 80.6% were male respondents). The age of most interviewees ranged from 30 to 50 years old (about 55.5%). Within the interviewed households, the ethnic group distribution was 21.4% indigenous people, 75.4% Kinh, and 3.2% other minority people. Most of the respondents were poorly educated (82.0% with a high school education or lower). The number of family members ranged from 4.0 (± 0.09) to 5.3 (± 0.29) persons per household, while the number of laborers for cultivation were from 2.25 (± 0.06) to 2.62 (± 0.26) persons per household depending on ethnic group. About 88.6% of the farmers were not aware of the changes in their local agriculture production, and 78.8% of the farmers did not respond or give any consideration to future changes. However, about 40% of the interviewed farmers wanted to change their cash crops. Therefore, understanding farmers might help to raise the urgent need to support capacity building for households with relevant policies and extension programs of the Government.